Sunday, 26 October 2014

The Change Maker – OSCAR Foundation.. Education Through Football

Let's Football..

 

Today I had the privilege of interacting with a group of Young Leaders of OSCAR Foundation. As a Good Samaritan I passed on the learning of Leadership discovered while playing football, working in the sports management industry and my tenure as an officer in the Indian Army.



The Organisation for Social Change, Awareness and Responsibility (OSCAR) is a not for profit organization working towards the vision of enabling young people to become role models using the medium of football. The organisation encourages children from humble background to be a responsible citizen with the support of Young Leaders and to take on education while imparting football coaching at the same time. 



Young Leaders are the product of the same program and at present they coach the next generation, inspiring them through their own example.

Thank you OSCAR.


Sunday, 12 October 2014

ISL & I-League Market Analysis


As history been created by one of the biggest football event ever witnessed by Indian football, many football fans are stipulating whether it will be a hit or a miss. The much awaited ISL starts today with many celebrities endorsing either a particular club or the league.  An analysis with respect to the market- strategies & opportunities, of ISL & I-League may be of interest at this crucial junction. The below mentioned analysis compare both the leagues on the same parameters. It includes:-

1. Introduction
2. Current market situation and trends for I-League & ISL
3. Market Demographics and Target Markets
4. STP
5. Marketing Mix - 4 P’s
6. SWOT Analysis
7. Marketing Strategies
8. Summary and Conclusion