As history been created by one of the biggest football event ever witnessed by Indian football, many football fans are stipulating whether it will be a hit or a miss. The much awaited ISL starts today with many celebrities endorsing either a particular club or the league. An analysis with respect to the market- strategies & opportunities, of ISL & I-League may be of interest at this crucial junction. The below mentioned analysis compare both the leagues on the same parameters. It includes:-
1. Introduction
2. Current market situation and trends for I-League & ISL
3. Market Demographics and Target Markets
4. STP
5. Marketing Mix - 4 P’s
6. SWOT Analysis
7. Marketing Strategies
8. Summary and Conclusion
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