Wednesday, 30 July 2014

Hu..Tu...Tu..Tu...

PRO KABADDI LEAGUE


Pro Kabaddi League is a surprise package for sports enthusiasts in India. Before its start, many had termed it as a wasteful effort to revive the game. But the ongoing tournament proved otherwise. It not only placed the game at the national level but also made people to Google the rules of the game. The players have become a household name in just four days of its inception. Be it Marketing, Promotion or Operations every aspect was worth learning from.




Packaging of the league has been done in a way that made sure a full house. Star Sports have pooled in its resources to make it a huge success. Promotion was done exactly at the time to arise curiosity among the masses. Operationally it is well managed and executed. International standard of light and sound has made an impressive impact on the live audience. Branding and decor was just adequate to catch the eyes.




Not to forget the standard of players, their josh and hard work has proved that why we are no 1 in the world in Kabaddi. A bit of polish on their out of filed conduct will make them more marketable and of course earn more bucks.





Making watching the league more worthwhile and exciting, one should know the rules. The link given below will make all the doubts clear.

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