PRO KABADDI LEAGUE
Pro Kabaddi League is a
surprise package for sports enthusiasts in India. Before its start, many had termed
it as a wasteful effort to revive the game. But the ongoing tournament proved
otherwise. It not only placed the game at the national level but also made
people to Google the rules of the game. The players have become a household
name in just four days of its inception. Be it Marketing, Promotion or
Operations every aspect was worth learning from.
Packaging of the league has
been done in a way that made sure a full house. Star Sports have pooled in its
resources to make it a huge success. Promotion was done exactly at the time to
arise curiosity among the masses. Operationally it is well managed and
executed. International standard of light and sound has made an impressive
impact on the live audience. Branding and decor was just adequate to catch the
eyes.
Not to forget the standard
of players, their josh and hard work has proved that why we are no 1 in the
world in Kabaddi. A bit of polish on their out of filed conduct will make them
more marketable and of course earn more bucks.
Making watching the league
more worthwhile and exciting, one should know the rules. The link given below
will make all the doubts clear.
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